flipkart.com

flipkart.com is SSL secured

Free website and domain report on flipkart.com

Last Updated: 30th October, 2023 Update Now
Overview

Snoop Summary for flipkart.com

This is a free and comprehensive report about flipkart.com. The domain flipkart.com is currently hosted on a server located in India with the IP address 163.53.76.86, where INR is the local currency and the local language is English. Our records indicate that flipkart.com is privately registered by Domains By Proxy, LLC. Flipkart.com is expected to earn an estimated $407,693 USD per day from advertising revenue. The sale of flipkart.com would possibly be worth $297,615,675 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Flipkart.com receives an estimated 29,509,433 unique visitors every day - an unbelievable amount of traffic! This report was last updated 30th October, 2023.

About flipkart.com

Site Preview: flipkart.com flipkart.com
Title: Online Shopping Site for Mobiles, Electronics, Furniture, Grocery, Lifestyle, Books & More. Best Offers!
Description: Flipkart is a leading destination for online shopping in India.
Keywords and Tags: 43 inch tv, book32, cookie crisp, couple t shirt, flipkart, flipkart com, flipkart india, flipkart usa, laptop price, online shopping, peppa pig toys, popular, roblox login, sudocrem, thanos glove, toy car, xnx
Related Terms: flipkart e gift voucher offer, flipkart interview, flipkart interview preparation, flipkart interview process, flipkart interview questions, flipkart online shopping, interview at flipkart, interviewing at flipkart, naaptol vs flipkart
Fav Icon:
Age: Over 16 years old
Domain Created: 3rd June, 2007
Domain Updated: 13th May, 2019
Domain Expires: 3rd June, 2025
Review

Snoop Score

5/5 (Perfect!)

Valuation

$297,615,675 USD
Note: All valuation figures are estimates.

Popularity

Worldwide Sensation
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 73
Alexa Reach:
SEMrush Rank (US): 1,723
SEMrush Authority Score: 80
Moz Domain Authority: 90
Moz Page Authority: 66

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 4,612,523 140
Traffic: 1,935,854 230
Cost: $420,944 USD $69 USD
Traffic

Visitors

Daily Visitors: 29,509,433
Monthly Visitors: 898,174,183
Yearly Visitors: 10,770,943,045
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $407,693 USD
Monthly Revenue: $12,408,881 USD
Yearly Revenue: $148,807,832 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Backlinks: 69,215,999
Referring Domains: 44,987
Referring IPs: 39,591
Flipkart.com has 69,215,999 backlinks according to SEMrush. 55% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve flipkart.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
98% of flipkart.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: https://www.megadiscountbazaar.com/
Target: https://www.flipkart.com/aeropostale-women-button-solid-cardigan/p/itm4887e1496e0f6?affid=rsoftsolu&pid=CGNFN8Y9CE2R6UHB

2
Source: https://www.megadiscountbazaar.com/
Target: https://www.flipkart.com/aeropostale-women-button-solid-cardigan/p/itm4887e1496e0f6?affid=rsoftsolu&pid=CGNFN8Y9CE2R6UHB

3
Source: https://www.megadiscountbazaar.com/
Target: https://www.flipkart.com/aeropostale-women-button-solid-cardigan/p/itm4887e1496e0f6?affid=rsoftsolu&pid=CGNFN8Y9CE2R6UHB

4
Source: https://www.megadiscountbazaar.com/
Target: https://www.flipkart.com/pisara-printed-animal-print-daily-wear-art-silk-saree/p/itm67eef83be48a2?affid=rsoftsolu&pid=SARFN8YPPX3XVXJG

5
Source: https://www.megadiscountbazaar.com/
Target: https://www.flipkart.com/pisara-printed-animal-print-daily-wear-art-silk-saree/p/itm67eef83be48a2?affid=rsoftsolu&pid=SARFN8YPPX3XVXJG

Top Ranking Keywords (US)

1
Keyword: flipkart
Ranked Page: https://www.flipkart.com/

2
Keyword: flipkart india
Ranked Page: https://www.flipkart.com/

3
Keyword: xnx
Ranked Page: https://www.flipkart.com/computers/xnx~brand/pr?sid=6bo

4
Keyword: book32
Ranked Page: https://www.flipkart.com/a-sudoku-puzzle-200-challenging-puzzles-answers-book32-vol-32/p/itmf4t3asaj9xhxy?pid=9781543220698&start_url=BrowserLaunch_AMP&srno=b_12

5
Keyword: roblox login
Ranked Page: https://www.flipkart.com/roblox-game-login-download-studio-unblocked-tips-cheats-hacks-app-apk-accounts-guide-unofficial/p/itmfazc53vg3gztd

Domain Analysis

Value Length
Domain: flipkart.com 12
Domain Name: flipkart 8
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.38 seconds
Load Time Comparison: Faster than 54% of sites

PageSpeed Insights

Avg. (All Categories) 53
Performance 56
Accessibility 48
Best Practices 75
SEO 75
PWA 11
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.flipkart.com/
Updated: 6th November, 2022

1.46 seconds
First Contentful Paint (FCP)
85%
9%
6%

0.00 seconds
First Input Delay (FID)
97%
2%
1%

Simulate loading on desktop
56

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for flipkart.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.9 s
The time taken for the first image or text on the page to be rendered.

Other

Properly size images — Potential savings of 76 KiB
Images can slow down the page's load time. Flipkart.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://rukminim1.flixcart.com/flap/464/708/image/633789f7def60050.jpg?q=70
18878
14182
https://rukminim1.flixcart.com/flap/128/128/image/c12afc017e6f24cb.png?q=100
13244
9933
https://rukminim1.flixcart.com/flap/128/128/image/29327f40e9c4d26b.png?q=100
11050
8288
https://rukminim1.flixcart.com/flap/128/128/image/dff3f7adcf3a90c6.png?q=100
11034
8276
https://rukminim1.flixcart.com/fk-p-flap/128/128/image/05d708653beff580.png?q=100
10152
7614
https://rukminim1.flixcart.com/flap/128/128/image/0ff199d1bd27eb98.png?q=100
9140
6855
https://rukminim1.flixcart.com/flap/128/128/image/69c6589653afdb9a.png?q=100
8536
6402
https://rukminim1.flixcart.com/flap/128/128/image/f15c02bfeb02d15d.png?q=100
7884
5913
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/img/flipkart-plus_8d85f4.png
5843
5303
https://rukminim1.flixcart.com/flap/128/128/image/ab7e2b022a4587dd.jpg?q=100
6222
4667
Defer offscreen images — Potential savings of 70 KiB
Time to Interactive can be slowed down by resources on the page. Flipkart.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/img/payment-method_69e7ec.svg
16656
16656
https://rukminim1.flixcart.com/flap/1688/280/image/ff938f15fd1feb73.jpg?q=50
13324
13324
https://rukminim1.flixcart.com/fk-p-flap/1688/280/image/7c5bf3fdef7df5dd.jpg?q=50
10712
8920
https://rukminim1.flixcart.com/image/200/200/krgohow0/learning-toy/1/a/h/mapology-ultimate-indian-combo-india-with-capitals-map-puzzle-original-imag59f2vyh63v9x.jpeg?q=70
8532
8532
https://rukminim1.flixcart.com/image/200/200/jmmce4w0/sanitary-pad-pantyliner/a/f/v/ultra-soft-xl-50-sanitary-pad-whisper-original-imaf9h9gffqvabha.jpeg?q=70
6316
6316
https://rukminim1.flixcart.com/image/200/200/kkimfm80/tea/z/n/1/premium-pouch-regular-tea-powder-tata-original-imafzuf2mnubzphd.jpeg?q=70
4312
4312
https://rukminim1.flixcart.com/image/200/200/klzhq4w0/jam-spread/w/q/u/510-chocolate-peanut-butter-crunchy-510g-jar-nut-butter-original-imagyzpqqfaguxny.jpeg?q=70
4774
4206
https://rukminim1.flixcart.com/image/200/200/k3j1z0w0/kit/d/v/e/combo-of-ab-wheel-rollerand-tummy-trimmer-exercisee1s-charuvi-original-imafdwh9nyzyujvk.jpeg?q=70
3498
3498
https://rukminim1.flixcart.com/image/200/200/kynb6vk0/monitor/1/n/s/lf22t354fhwxxl-full-hd-22-lf22t354fhwxxl-samsung-original-imagats2rjbg9uhv.jpeg?q=70
4100
3362
https://rukminim1.flixcart.com/image/200/200/knhsgi80/racquet/a/0/u/g4-3-25-inches-g-force-3700-superlite-strung-1-g-force-superlite-original-imag25n4h7gjgrc2.jpeg?q=70
2480
2127
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Flipkart.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Flipkart.com should consider minifying JS files.
Reduce unused CSS — Potential savings of 21 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Flipkart.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/css/app.chunk.104e9a.css
26141
21597
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression — Potential savings of 30 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://static-assets-web.flixcart.com/www/linchpin/batman-returns/omni/omni16.js
48844
30630
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Flipkart.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://flipkart.com/
190
https://www.flipkart.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Flipkart.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 6 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/vendor.chunk.639abb8b.js
5909
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app.chunk.04efe3e3.js
397
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/Home.chunk.8824c1e3.js
104
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app_common.chunk.c9108277.js
82
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/BannerWidget.chunk.82d359a7.js
62
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app_modules.chunk.4703cdd6.js
44
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://rukminim1.flixcart.com/fk-p-flap/844/140/image/4b65a8f74b3202bf.jpg?q=50
0
Avoids enormous network payloads — Total size was 1,248 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app.chunk.04efe3e3.js
223658
https://www.flipkart.com/
175353
https://static-assets-web.flixcart.com/px/gNtTli3A/init.js
94569
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/vendor.chunk.639abb8b.js
88693
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app_modules.chunk.4703cdd6.js
76429
https://www.googletagmanager.com/gtag/js?id=AW-594691041
69184
https://static-assets-web.flixcart.com/www/linchpin/batman-returns/omni/omni16.js
49217
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app_common.chunk.c9108277.js
45650
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/Home.chunk.8824c1e3.js
39830
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/css/app.chunk.104e9a.css
26141
Avoid chaining critical requests — 5 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Flipkart.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 1 user timing
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
first_paint
Mark
3478.377
JavaScript execution time — 0.9 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.flipkart.com/
813.43
196.61
46.898
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/Home.chunk.8824c1e3.js
300.178
261.046
4.814
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app.chunk.04efe3e3.js
241.957
215.991
23.249
Unattributable
215.578
17.296
0
https://static-assets-web.flixcart.com/px/gNtTli3A/init.js
86.527
69.844
13.262
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/vendor.chunk.639abb8b.js
61.386
41.604
6.427
Minimizes main-thread work — 1.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
897.64
Other
327.423
Rendering
182.507
Style & Layout
175.149
Script Parsing & Compilation
114.337
Garbage Collection
78.778
Parse HTML & CSS
74.749
Keep request counts low and transfer sizes small — 84 requests • 1,248 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
84
1277576
Script
14
720873
Image
53
319635
Document
1
175353
Stylesheet
4
35217
Font
2
20610
Other
10
5888
Media
0
0
Third-party
76
1097872
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
69184
0
19893
0
951
0
422
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.33852354790965
0.087228575372006
0.063782527545809
0.0045022960620571
0.0045022960620571
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 4 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/runtime.b2cdb901.js
2090
258
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/Home.chunk.8824c1e3.js
2810
147
https://www.flipkart.com/
744
65
https://www.flipkart.com/
1330
55
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://flipkart.com/
http/1.1
0
587.85500004888
222
0
301
text/html
https://www.flipkart.com/
http/1.1
588.36200041696
3384.3470001593
175353
966300
200
text/html
Document
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/css/app_modules.chunk.905c37.css
h2
3411.9600001723
3430.1579999737
780
99
200
text/css
Stylesheet
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/css/app.chunk.104e9a.css
h2
3412.3990000226
3438.2480001077
26141
134747
200
text/css
Stylesheet
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/runtime.b2cdb901.js
h2
3441.4540003054
3487.3880003579
8129
23206
200
text/javascript
Script
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/vendor.chunk.639abb8b.js
h2
3451.4190000482
3467.9290000349
88693
310839
200
text/javascript
Script
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app_modules.chunk.4703cdd6.js
h2
3464.2910002731
3478.2140003517
76429
376162
200
text/javascript
Script
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app_common.chunk.c9108277.js
h2
3464.7260000929
3486.5580000915
45650
197706
200
text/javascript
Script
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app.chunk.04efe3e3.js
h2
3465.4690003954
3520.5500000156
223658
1138059
200
text/javascript
Script
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/css/Home.chunk.45c9ec.css
h2
3413.5090000927
3431.4000001177
7083
29399
200
text/css
Stylesheet
https://www.googletagmanager.com/gtag/js?id=AW-594691041
h2
3465.8400001936
3489.3450001255
69184
188505
200
application/javascript
Script
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/img/flipkart-plus_8d85f4.png
h2
3466.6670002043
3485.503999982
6561
5843
200
image/png
Image
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/img/plus_aef861.png
h2
3469.2280003801
3485.9040002339
2468
1756
200
image/png
Image
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/img/placeholder_fcebae.svg
h2
3469.6460003033
3490.0580001995
1258
1051
200
image/svg+xml
Image
https://rukminim1.flixcart.com/flap/50/50/image/ff938f15fd1feb73.jpg?q=50
http/1.1
3469.8130004108
3541.7679999955
471
156
200
image/webp
Image
https://rukminim1.flixcart.com/fk-p-flap/844/140/image/4b65a8f74b3202bf.jpg?q=50
http/1.1
3469.9140000157
3624.5350004174
4662
4346
200
image/webp
Image
https://rukminim1.flixcart.com/fk-p-flap/50/50/image/7c5bf3fdef7df5dd.jpg?q=50
http/1.1
3470.039000269
3590.9680002369
435
120
200
image/webp
Image
https://rukminim1.flixcart.com/image/200/200/printer/j/j/y/hp-laserjet-m1005-multifunction-original-imadxhzpeb9qbrfg.jpeg?q=70
http/1.1
3470.1610002667
3542.0330003835
2716
2400
200
image/webp
Image
https://rukminim1.flixcart.com/image/200/200/knyxqq80/dslr-camera/r/y/x/digital-camera-eos-m50-mark-ii-eos-m50-mark-ii-canon-original-imag2gzkexzqhyhu.jpeg?q=70
http/1.1
3470.2690001577
3504.3820003048
4600
4284
200
image/webp
Image
https://rukminim1.flixcart.com/image/200/200/hair-dryer/c/t/g/philips-hp8100-46-original-imaemymzuxrnzfjb.jpeg?q=70
http/1.1
3470.3900003806
3543.5150000267
1892
1576
200
image/webp
Image
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
3395.562
36.718
3434.426
6.514
3445.401
7.622
3454.515
23.385
3477.915
23.948
3505.298
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19.151
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109.706
3684.251
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3756.614
6.482
3767.176
5.448
3774.509
19.326
3795.292
257.922
4053.479
8.312
4064.389
11.693
4078.001
16.316
4097.148
36.697
4136.003
65.263
4201.298
85.637
4291.135
11.841
4312.823
294.874
4607.742
24.011
4633.092
12.136
4660.395
8.747
4672.684
39.275
4712.551
12.63
4725.218
5.678
4731.785
10.454
4743.734
25.709
4769.552
44.766
4824.398
11.589
4841.147
6.561
5368.437
25.223
7734.995
5.164
7779.942
5.355
7813.629
5.844
10997.917
5.516
11017.548
5.979
14198.27
5.111
14223.534
8.795
14246.754
10.209
14277.93
7.375
14289.794
9.306
16389.102
11.764
16402.117
12.818
16416.433
14.574
16886.108
16.664
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

Time to Interactive — 2.6 s
The time taken for the page to become fully interactive.
Total Blocking Time — 250 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 2.2 s
The timing of the largest text or image that is painted.

Audits

First Meaningful Paint — 1.3 s
The time taken for the primary content of the page to be rendered.

Other

Eliminate render-blocking resources — Potential savings of 300 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Flipkart.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/css/app_modules.chunk.905c37.css
780
230
Reduce unused JavaScript — Potential savings of 354 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app.chunk.04efe3e3.js
223658
113567
https://static-assets-web.flixcart.com/px/gNtTli3A/init.js
94569
54104
https://www.googletagmanager.com/gtag/js?id=AW-594691041
69184
42677
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app_modules.chunk.4703cdd6.js
76429
40715
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/vendor.chunk.639abb8b.js
88693
33374
https://static-assets-web.flixcart.com/www/linchpin/batman-returns/omni/omni16.js
49217
30814
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app_common.chunk.c9108277.js
45650
23778
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/Home.chunk.8824c1e3.js
39830
23661
Avoid an excessive DOM size — 985 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
985
Maximum DOM Depth
18
Maximum Child Elements
66

Metrics

Speed Index — 4.6 s
The time taken for the page contents to be visibly populated.
Cumulative Layout Shift — 0.517
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

Max Potential First Input Delay — 260 ms
Users could experience a delay when interacting with the page.

Other

Reduce initial server response time — Root document took 2,800 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.flipkart.com/
2796.978
Serve static assets with an efficient cache policy — 50 resources found
Flipkart.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://bam.eu01.nr-data.net/1/NRJS-2b21cef8f3d8d79db59?a=491285588&sa=1&v=1216.487a282&t=Unnamed%20Transaction&rst=16429&ck=1&ref=https://www.flipkart.com/&be=3458&fe=16390&dc=4053&af=err,xhr,stn,ins,spa&perf=%7B%22timing%22:%7B%22of%22:1667779062612,%22n%22:0,%22f%22:593,%22dn%22:593,%22dne%22:593,%22c%22:593,%22ce%22:593,%22rq%22:593,%22rp%22:3390,%22rpe%22:3390,%22dl%22:3397,%22di%22:3795,%22ds%22:4052,%22de%22:4052,%22dc%22:16389,%22l%22:16389,%22le%22:16396%7D,%22navigation%22:%7B%7D%7D&fp=3535&fcp=3535&ja=%7B%22releaseId%22:%225.1.0%22,%22deviceId%22:%22TI166777906492800069676476460308835019917748357579911672079669157788%22%7D&jsonp=NREUM.setToken
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2592000000
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2592000000
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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/fonts/roboto-regular-webfont.woff2
22.071999963373
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/fonts/roboto-medium-webfont.woff2
117.0629998669
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://rukminim1.flixcart.com/flap/464/708/image/633789f7def60050.jpg?q=70
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/img/flipkart-plus_8d85f4.png
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/img/payment-method_69e7ec.svg
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/img/plus_aef861.png
Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of flipkart.com on mobile screens.
Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
48

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of flipkart.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Flipkart.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
HP
OR

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
75

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that flipkart.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
Host allowlists can frequently be bypassed. Consider using CSP nonces or hashes instead, along with 'strict-dynamic' if necessary.
script-src
High
Consider adding 'unsafe-inline' (ignored by browsers supporting nonces/hashes) to be backward compatible with older browsers.
script-src
Medium

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://flipkart.com/
Allowed

Audits

Displays images with incorrect aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
URL Aspect Ratio (Displayed) Aspect Ratio (Actual)
https://rukminim1.flixcart.com/flap/50/50/image/ff938f15fd1feb73.jpg?q=50
1680 x 280 (6.00)
50 x 8 (6.25)
https://rukminim1.flixcart.com/fk-p-flap/50/50/image/7c5bf3fdef7df5dd.jpg?q=50
1680 x 280 (6.00)
50 x 8 (6.25)
https://rukminim1.flixcart.com/flap/50/50/image/ff938f15fd1feb73.jpg?q=50
1680 x 280 (6.00)
50 x 8 (6.25)

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: net::ERR_TIMED_OUT
Failed to load resource: the server responded with a status of 406 (Not Acceptable)
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://static-assets-web.flixcart.com/fk-p-linchpin-web/fk-cp-zion/js/app.chunk.04efe3e3.js
75

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for flipkart.com. This includes optimizations such as providing meta data.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Mobile Friendly

Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of flipkart.com on mobile screens.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
11

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of flipkart.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of flipkart.com on mobile screens.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 69
Performance 36
Accessibility 49
Best Practices 92
SEO 86
PWA 80
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.flipkart.com/
Updated: 6th November, 2022

2.30 seconds
First Contentful Paint (FCP)
62%
22%
16%

0.08 seconds
First Input Delay (FID)
77%
8%
15%

Simulate loading on mobile
36

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for flipkart.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Audits

First Meaningful Paint — 2.0 s
The time taken for the primary content of the page to be rendered.
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XHR
https://2.rome.api.flipkart.com/api/3/data/collector/business
http/1.1
11338.366999989
13088.631999912
239
0
200
application/json
Fetch
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/6c8d3050a28af049.jpg?q=90
http/1.1
11735.893999925
11850.547000067
18800
18478
200
image/webp
Image
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/9cfac9107b631f8a.jpeg?q=90
http/1.1
14737.560000038
14840.232999995
29056
28734
200
image/webp
Image
https://bam.eu01.nr-data.net/events/1/NRJS-2b21cef8f3d8d79db59?a=444833335&sa=1&v=1216.487a282&t=Unnamed%20Transaction&rst=16138&ck=1&ref=https://www.flipkart.com/
16137.61399989
0
0
-1
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
4500.973
16.593
4517.858
18.534
4536.405
6.412
4551.663
55.12
4607.003
9.082
4693.191
5.624
4702.736
9.073
4743.849
114.892
4896.585
6.591
4903.183
5.98
4912.142
9.537
4997.619
29.076
5026.845
538.693
5565.716
12.087
5577.871
5.226
5619.158
8.697
5629.543
22.276
5655.281
25.182
5695.762
30.872
5726.83
12.343
5755.561
6.027
5761.968
6.838
5776.509
13.823
5799.283
5.156
5804.536
12.628
5845.98
9.401
5855.404
6.334
5865.805
5.31
6130.306
8.949
6139.264
12.424
6282.685
17.587
7294.903
14.849
8717.786
10.274
8749.136
6.211
8882.522
5.528
9828.027
16.694
9844.74
8.979
11865.669
5.061
12032.263
6.052
14718.91
7.471
14748.799
6.618
14782.244
5.815
14982.248
7.312
15048.767
5.607
15148.78
5.727
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Flipkart.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images — Potential savings of 6 KiB
Images can slow down the page's load time. Flipkart.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/images/logo_lite-cbb357.png
6152
5692
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Flipkart.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Flipkart.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Flipkart.com should consider minifying JS files.
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Flipkart.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Flipkart.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://flipkart.com/
630
https://www.flipkart.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Flipkart.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 7 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/app.c34d14.js
7088
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/CrossCommon.b30785.js
72
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/fkvendor.a49b1f.js
69
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/MultiWidgetpage.9db4a9.js
41
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
Avoids enormous network payloads — Total size was 1,589 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/MultiWidgetpage.9db4a9.js
617403
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/app.c34d14.js
126113
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/CrossCommon.b30785.js
111610
https://static-assets-web.flixcart.com/PXgNtTli3A/main.min.js
94569
https://www.flipkart.com/
83234
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/HomePageTS.f65a0d.js
63343
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/fkvendor.a49b1f.js
59653
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/9cfac9107b631f8a.jpeg?q=90
29056
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/e397583ad6c62aed.jpg?q=90
22334
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/commonLazyLoadChunk.6bf1fd.js
21150
Avoids an excessive DOM size — 808 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
808
Maximum DOM Depth
39
Maximum Child Elements
66
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Flipkart.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 83 requests • 1,589 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
83
1626650
Script
21
1179245
Image
39
315657
Document
1
83234
Font
2
19950
Other
15
15393
Stylesheet
5
13171
Media
0
0
Third-party
72
1534794
Minimize third-party usage — Third-party code blocked the main thread for 10 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
20676
7.74
955
0
422
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 12 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/MultiWidgetpage.9db4a9.js
13072.008745193
1077
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/app.c34d14.js
8192.0087451935
230
Unattributable
630
116
https://www.flipkart.com/
2313
110
https://static-assets-web.flixcart.com/PXgNtTli3A/main.min.js
8458.0087451935
101
https://www.flipkart.com/
2226
74
https://www.flipkart.com/
2448
70
Unattributable
5381
67
https://www.flipkart.com/
2160
66
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/CrossCommon.b30785.js
9991.0087451935
62
https://bam.eu01.nr-data.net/1/NRJS-2b21cef8f3d8d79db59?a=444833335&sa=1&v=1216.487a282&t=Unnamed%20Transaction&rst=6138&ck=1&ref=https://www.flipkart.com/&be=4522&fe=6114&dc=4858&af=err,xhr,stn,ins,spa&perf=%7B%22timing%22:%7B%22of%22:1667779124336,%22n%22:0,%22f%22:668,%22dn%22:668,%22dne%22:668,%22c%22:668,%22ce%22:668,%22rq%22:668,%22rp%22:4497,%22rpe%22:4497,%22dl%22:4502,%22di%22:4606,%22ds%22:4857,%22de%22:4858,%22dc%22:6113,%22l%22:6113,%22le%22:6115%7D,%22navigation%22:%7B%7D%7D&fp=4549&fcp=4619&ja=%7B%22abExperiment%22:%22ABDATA:;;%20%5B(isH2Enabled)(false)%5D%22,%22releaseId%22:%228.1.0%22,%22deviceId%22:%22cla60mqqk0elp6p6yvvqn4u4rBR:.1667779127516%22%7D&jsonp=NREUM.setToken
5736
59
Unattributable
746
50
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of flipkart.com on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.9 s
The time taken for the first image or text on the page to be rendered.

Other

First Contentful Paint (3G) — 3747 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Metrics

Time to Interactive — 12.8 s
The time taken for the page to become fully interactive.
Speed Index — 15.0 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 900 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 6.8 s
The timing of the largest text or image that is painted.

Audits

Max Potential First Input Delay — 1,080 ms
Users could experience a delay when interacting with the page.

Other

Reduce unused JavaScript — Potential savings of 575 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/MultiWidgetpage.9db4a9.js
617403
370820
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/CrossCommon.b30785.js
111610
56887
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/HomePageTS.f65a0d.js
63343
54599
https://static-assets-web.flixcart.com/PXgNtTli3A/main.min.js
94569
54104
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/app.c34d14.js
126113
52747
Reduce initial server response time — Root document took 3,830 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.flipkart.com/
3829.984
Serve static assets with an efficient cache policy — 39 resources found
Flipkart.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://bam.eu01.nr-data.net/1/NRJS-2b21cef8f3d8d79db59?a=444833335&sa=1&v=1216.487a282&t=Unnamed%20Transaction&rst=6138&ck=1&ref=https://www.flipkart.com/&be=4522&fe=6114&dc=4858&af=err,xhr,stn,ins,spa&perf=%7B%22timing%22:%7B%22of%22:1667779124336,%22n%22:0,%22f%22:668,%22dn%22:668,%22dne%22:668,%22c%22:668,%22ce%22:668,%22rq%22:668,%22rp%22:4497,%22rpe%22:4497,%22dl%22:4502,%22di%22:4606,%22ds%22:4857,%22de%22:4858,%22dc%22:6113,%22l%22:6113,%22le%22:6115%7D,%22navigation%22:%7B%7D%7D&fp=4549&fcp=4619&ja=%7B%22abExperiment%22:%22ABDATA:;;%20%5B(isH2Enabled)(false)%5D%22,%22releaseId%22:%228.1.0%22,%22deviceId%22:%22cla60mqqk0elp6p6yvvqn4u4rBR:.1667779127516%22%7D&jsonp=NREUM.setToken
0
999
https://static-assets-web.flixcart.com/PXgNtTli3A/main.min.js
94000
94569
https://js-agent.newrelic.com/nr-spa-1216.min.js
7200000
18907
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/9cfac9107b631f8a.jpeg?q=90
2592000000
29056
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/e397583ad6c62aed.jpg?q=90
2592000000
22334
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/bb3eed719c0f3aa4.jpg?q=90
2592000000
20672
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/6c8d3050a28af049.jpg?q=90
2592000000
18800
https://rukminim1.flixcart.com/image/250/250/xif0q/shoe/3/d/u/6-222-xtoon-white2-original-imageymybkszgpev-bb.jpeg?q=90
2592000000
13757
https://rukminim1.flixcart.com/image/250/250/kr3tj0w0/lingerie-set/w/5/9/36-handy013-pk-a-grabston-original-imag4z2exwz9bzzu.jpeg?q=90
2592000000
12667
https://rukminim1.flixcart.com/image/250/250/keekmfk0-0/shoe/b/p/k/bouncer-01cgryorng-6-asian-grey-original-imafv3h4hzjgvw2z.jpeg?q=90
2592000000
11463
https://rukminim1.flixcart.com/fk-p-flap/250/300/image/6976465935ca8f0c.jpeg?q=90
2592000000
10533
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/9cfac9107b631f8a.jpeg?q=20
2592000000
10060
https://rukminim1.flixcart.com/image/250/250/jvqzo280/shoe/k/a/u/gc-1868115-43-woodland-camel-original-imafgkz6s3fmrhgf.jpeg?q=90
2592000000
9754
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/e6e52c96e6c06fe3.jpeg?q=20
2592000000
9204
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/a7629041131603f6.jpg?q=20
2592000000
9024
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/5faa7e65187d9f0e.jpeg?q=20
2592000000
8446
https://rukminim1.flixcart.com/fk-p-flap/250/300/image/5f1e20a568558198.jpg?q=90
2592000000
8150
https://rukminim1.flixcart.com/fk-p-flap/250/300/image/7ea2f2074d8a3e9e.jpg?q=90
2592000000
8120
https://rukminim1.flixcart.com/flap/150/150/image/356d37e9512c7fcb.jpg?q=90
2592000000
7540
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/e397583ad6c62aed.jpg?q=20
2592000000
6786
https://rukminim1.flixcart.com/flap/150/150/image/cbcb478744635781.jpg?q=90
2592000000
6638
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/bb3eed719c0f3aa4.jpg?q=20
2592000000
5986
https://rukminim1.flixcart.com/flap/150/150/image/3e6d75f631ab6055.jpg?q=90
2592000000
5964
https://rukminim1.flixcart.com/flap/150/150/image/818e0398f9dabd3e.JPG?q=90
2592000000
5924
https://rukminim1.flixcart.com/fk-p-flap/750/350/image/6c8d3050a28af049.jpg?q=20
2592000000
5506
https://rukminim1.flixcart.com/flap/150/150/image/6ecb75e51b607880.jpg?q=90
2592000000
5426
https://rukminim1.flixcart.com/flap/150/150/image/89d809684711712a.jpg?q=90
2592000000
5002
https://rukminim1.flixcart.com/flap/750/200/image/83972e0a2ea2570c.jpg?q=90
2592000000
4900
https://rukminim1.flixcart.com/flap/150/150/image/4be8a679014497f0.png?q=90
2592000000
4864
https://rukminim1.flixcart.com/fk-p-flap/150/150/image/4b0a064d53b4ff28.jpg?q=90
2592000000
4334
https://rukminim1.flixcart.com/flap/150/150/image/913e96c334d04395.jpg?q=90
2592000000
4294
https://rukminim1.flixcart.com/flap/150/150/image/1faac897db7fa1e8.jpg?q=90
2592000000
3942
https://rukminim1.flixcart.com/flap/150/150/image/ea3c3e826c117fea.jpg?q=90
2592000000
3934
https://rukminim1.flixcart.com/flap/150/150/image/0f3d008be60995d4.jpg?q=90
2592000000
3344
https://rukminim1.flixcart.com/flap/150/150/image/222e7382a2c2bd72.jpg?q=90
2592000000
3118
https://rukminim1.flixcart.com/flap/150/150/image/aeb7da37a9e85209.jpg?q=90
2592000000
3068
https://rukminim1.flixcart.com/flap/150/150/image/033f3268031fa0ba.jpg?q=90
2592000000
3038
https://rukminim1.flixcart.com/flap/150/150/image/42f9a853f9181279.jpg?q=90
2592000000
2552
https://rukminim1.flixcart.com/www/30/30/promos/28/04/2022/b05dc6a8-7e45-48ef-8f27-482e3a02bd67.png?q=90
2592000000
1099
Reduce JavaScript execution time — 4.5 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.flipkart.com/
3075.156
1479.188
67.58
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/MultiWidgetpage.9db4a9.js
2227.784
1871.216
205.064
Unattributable
626.668
96.492
0
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/app.c34d14.js
300.784
262.188
33.36
https://static-assets-web.flixcart.com/PXgNtTli3A/main.min.js
208.124
145.288
20.028
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/CrossCommon.b30785.js
171.332
93.568
34.62
https://bam.eu01.nr-data.net/1/NRJS-2b21cef8f3d8d79db59?a=444833335&sa=1&v=1216.487a282&t=Unnamed%20Transaction&rst=6138&ck=1&ref=https://www.flipkart.com/&be=4522&fe=6114&dc=4858&af=err,xhr,stn,ins,spa&perf=%7B%22timing%22:%7B%22of%22:1667779124336,%22n%22:0,%22f%22:668,%22dn%22:668,%22dne%22:668,%22c%22:668,%22ce%22:668,%22rq%22:668,%22rp%22:4497,%22rpe%22:4497,%22dl%22:4502,%22di%22:4606,%22ds%22:4857,%22de%22:4858,%22dc%22:6113,%22l%22:6113,%22le%22:6115%7D,%22navigation%22:%7B%7D%7D&fp=4549&fcp=4619&ja=%7B%22abExperiment%22:%22ABDATA:;;%20%5B(isH2Enabled)(false)%5D%22,%22releaseId%22:%228.1.0%22,%22deviceId%22:%22cla60mqqk0elp6p6yvvqn4u4rBR:.1667779127516%22%7D&jsonp=NREUM.setToken
62.348
61.504
0.296
https://js-agent.newrelic.com/nr-spa-1216.min.js
59.908
51.44
3.06
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/lazyLoadChunk.ec0c00.js
55.104
49.112
1.688
Minimize main-thread work — 7.0 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
4250.576
Other
1100.464
Style & Layout
498.288
Rendering
492.152
Script Parsing & Compilation
428.116
Garbage Collection
139.716
Parse HTML & CSS
118.216
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/images/logo_lite-cbb357.png
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/images/fk-explorePlus-c5de64.png
Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
49

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of flipkart.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Flipkart.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
92

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that flipkart.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
Host allowlists can frequently be bypassed. Consider using CSP nonces or hashes instead, along with 'strict-dynamic' if necessary.
script-src
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://flipkart.com/
Allowed

Audits

Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/MultiWidgetpage.9db4a9.js
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/CrossCommon.b30785.js
https://static-assets-web.flixcart.com/batman-returns/batman-returns/p/app.c34d14.js
86

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for flipkart.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of flipkart.com on mobile screens.
Document uses legible font sizes — 99.39% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
._3WRTvh ._11g6QB
0.61%
10px
99.39%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
80

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of flipkart.com. This includes details about web app manifests.

Installable

Web app manifest and service worker meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.

PWA Optimized

Registers a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of flipkart.com on mobile screens.

PWA Optimized

Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 163.53.76.86
Continent: Asia
Country: India
India Flag
Region:
City:
Longitude: 77.006
Latitude: 20.0063
Currencies: INR
Languages: English
Hindi
Tamil

Web Hosting Provider

Name IP Address
Flipkart Internet Pvt Ltd
Registration

Domain Registrant

Private Registration: Yes
Name: Registration Private
Organization: Domains By Proxy, LLC
Country: US
City: Tempe
State: Arizona
Post Code: 85284
Email:
Phone: +1.4806242599
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
GoDaddy.com, LLC 104.108.102.254
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating:
WOT Trustworthiness: 92/100
WOT Child Safety: 92/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.flipkart.com
Issued By: Go Daddy Secure Certificate Authority - G2
Valid From: 30th March, 2023
Valid To: 4th July, 2023
Subject: CN = www.flipkart.com
Hash: 10bb7ebc
Issuer: CN = Go Daddy Secure Certificate Authority - G2
OU = http://certs.godaddy.com/repository/
O = GoDaddy.com, Inc.
S = US
Version: 2
Serial Number: 13347294234770767827
Serial Number (Hex): B93B1D63B8217FD3
Valid From: 30th March, 2024
Valid To: 4th July, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:40:C2:BD:27:8E:CC:34:83:30:A2:33:D7:FB:6C:B3:F0:B4:2C:80:CE
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl.godaddy.com/gdig2s1-5415.crl

Certificate Policies: Policy: 2.16.840.1.114413.1.7.23.1
CPS: http://certificates.godaddy.com/repository/
Policy: 2.23.140.1.2.1

Authority Information Access: OCSP - URI:http://ocsp.godaddy.com/
CA Issuers - URI:http://certificates.godaddy.com/repository/gdig2.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : E8:3E:D0:DA:3E:F5:06:35:32:E7:57:28:BC:89:6B:C9:
03:D3:CB:D1:11:6B:EC:EB:69:E1:77:7D:6D:06:BD:6E
Timestamp : Mar 30 09:27:43.086 2023 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:A1:17:0B:38:4D:E0:91:40:65:4F:F0:
C4:87:97:E8:97:EC:61:21:B3:0B:43:B8:3B:98:86:DB:
F7:9F:33:DB:2B:02:20:64:B4:37:5E:36:D1:20:2E:B3:
2C:D2:46:F9:5A:1A:53:24:D8:8B:7C:B4:B1:AF:71:95:
17:45:74:94:9C:9D:D3
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 7A:32:8C:54:D8:B7:2D:B6:20:EA:38:E0:52:1E:E9:84:
16:70:32:13:85:4D:3B:D2:2B:C1:3A:57:A3:52:EB:52
Timestamp : Mar 30 09:27:43.235 2023 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:7A:B9:77:AF:CF:28:95:01:5C:CC:92:B7:
42:A1:4D:C7:8B:C5:9F:D2:EC:40:3F:82:A3:55:2B:CF:
A6:83:50:D4:02:21:00:DD:F0:B3:89:2B:7D:66:EE:91:
E5:13:7D:A3:9A:7E:8F:3E:1C:67:AE:AC:20:E6:02:28:
D2:5A:F2:CE:7D:B4:86
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : B3:73:77:07:E1:84:50:F8:63:86:D6:05:A9:DC:11:09:
4A:79:2D:B1:67:0C:0B:87:DC:F0:03:0E:79:36:A5:9A
Timestamp : Mar 30 09:27:43.543 2023 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:C4:58:E4:CA:30:73:66:3A:16:62:00:
C9:C9:DC:C8:63:FA:70:FF:17:61:55:78:3D:25:D3:A3:
FA:1C:AF:F5:CF:02:20:23:FA:FA:C2:B0:D0:98:C0:F8:
33:C4:18:85:C7:BA:93:B9:94:55:55:F8:82:68:CC:7F:
AD:4D:02:4C:2E:DE:FA
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:accounts.flipkart.com
DNS:airtel.store.flipkart.com
DNS:auth.flipkart.com
DNS:axis.store.flipkart.com
DNS:bhaskar.store.flipkart.com
DNS:dl.flipkart.com
DNS:flipkart.com
DNS:indusind.store.flipkart.com
DNS:insurance.flipkart.com
DNS:itzcash.store.flipkart.com
DNS:m.flipkart.com
DNS:offers.store.flipkart.com
DNS:pay.flipkart.com
DNS:yahoo.store.flipkart.com
DNS:yono.store.flipkart.com
DNS:www.flipkart.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
flipkart.com. 163.53.78.128 IN 59

NS Records

Host Nameserver Class TTL
flipkart.com. sdns14.ultradns.org. IN 21599
flipkart.com. sdns14.ULTRADNS.NET. IN 21599
flipkart.com. sdns14.ultradns.com. IN 21599
flipkart.com. sdns14.ultradns.biz. IN 21599

MX Records

Priority Host Server Class TTL
1 flipkart.com. aspmx.l.google.com. IN 299
5 flipkart.com. alt1.aspmx.l.google.com. IN 299
10 flipkart.com. aspmx2.googlemail.com. IN 299
5 flipkart.com. alt2.aspmx.l.google.com. IN 299
10 flipkart.com. aspmx3.googlemail.com. IN 299

SOA Records

Domain Name Primary NS Responsible Email TTL
flipkart.com. PDNS1.ULTRADNS.NET. sysadmin.flipkart.com. 7199

TXT Records

Host Value Class TTL
flipkart.com. google-site-verification=Y3dKKFu_H3cJ3l66OBt0QIUL3\010Z6cXR0UxhulSdc28lY IN 299
flipkart.com. MS=ms31449763 IN 299
flipkart.com. google-site-verification=a8AROMiT-DLHJdMYpl-bq-etV0NlpC5xDcKtHJDTVZ0 IN 299
flipkart.com. adobe-idp-site-verification=a0fc98e1-5115-402f-8be0-49c4deadfd56 IN 299
flipkart.com. v=spf1 IN 299
flipkart.com. MS=ms94028583 IN 299

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Server: nginx
Date: 29th April, 2023
Content-Type: text/html; charset=utf-8
Vary: Accept-Encoding
Content-Security-Policy: default-src 'self'; script-src 'self' 'unsafe-eval' https://*.flixcart.com https://*.flixcart.net https://flipkart.d1.sc.omtrdc.net https://dpm.demdex.net https://tnc.phonepe.com https://captcha.px-cdn.net https://js-agent.newrelic.com https://bam.nr-data.net https://www.googletagmanager.com 'nonce-1292417904769737336'; style-src 'self' 'unsafe-inline' https://*.flixcart.com https://tnc.phonepe.com https://*.flixcart.net; img-src 'self' data
Content-Security-Policy-Report-Only: form-action 'self'; manifest-src 'self'; report-uri https://csp-flkt.domdog.io/report-uri/flipkart.com/3/2-1
X-XSS-Protection: 1; mode=block
X-Content-Type-Options: nosniff
X-Frame-Options: SAMEORIGIN
Set-Cookie: *
x-e-id: 10.49.114.43

Whois Lookup

Created: 3rd June, 2007
Changed: 13th May, 2019
Expires: 3rd June, 2025
Registrar: GoDaddy.com, LLC
Status: clientTransferProhibited
clientUpdateProhibited
clientRenewProhibited
clientDeleteProhibited
Nameservers: sdns14.ultradns.biz
sdns14.ultradns.com
sdns14.ultradns.net
sdns14.ultradns.org
Owner Name: Registration Private
Owner Organization: Domains By Proxy, LLC
Owner Street: DomainsByProxy.com
2155 E Warner Rd
Owner Post Code: 85284
Owner City: Tempe
Owner State: Arizona
Owner Country: US
Owner Phone: +1.4806242599
Owner Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=FLIPKART.COM
Admin Name: Registration Private
Admin Organization: Domains By Proxy, LLC
Admin Street: DomainsByProxy.com
2155 E Warner Rd
Admin Post Code: 85284
Admin City: Tempe
Admin State: Arizona
Admin Country: US
Admin Phone: +1.4806242599
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=FLIPKART.COM
Tech Name: Registration Private
Tech Organization: Domains By Proxy, LLC
Tech Street: DomainsByProxy.com
2155 E Warner Rd
Tech Post Code: 85284
Tech City: Tempe
Tech State: Arizona
Tech Country: US
Tech Phone: +1.4806242599
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=FLIPKART.COM
Full Whois: Domain Name: FLIPKART.COM
Registry Domain ID: 1009529768_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: https://www.godaddy.com
Updated Date: 2019-05-13T07:46:15Z
Creation Date: 2007-06-03T14:32:20Z
Registrar Registration Expiration Date: 2025-06-03T14:32:20Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Registry Registrant ID: Not Available From Registry
Registrant Name: Registration Private
Registrant Organization: Domains By Proxy, LLC
Registrant Street: DomainsByProxy.com
Registrant Street: 2155 E Warner Rd
Registrant City: Tempe
Registrant State/Province: Arizona
Registrant Postal Code: 85284
Registrant Country: US
Registrant Phone: +1.4806242599
Registrant Phone Ext:
Registrant Fax: +1.4806242598
Registrant Fax Ext:
Registrant Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=FLIPKART.COM
Registry Admin ID: Not Available From Registry
Admin Name: Registration Private
Admin Organization: Domains By Proxy, LLC
Admin Street: DomainsByProxy.com
Admin Street: 2155 E Warner Rd
Admin City: Tempe
Admin State/Province: Arizona
Admin Postal Code: 85284
Admin Country: US
Admin Phone: +1.4806242599
Admin Phone Ext:
Admin Fax: +1.4806242598
Admin Fax Ext:
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=FLIPKART.COM
Registry Tech ID: Not Available From Registry
Tech Name: Registration Private
Tech Organization: Domains By Proxy, LLC
Tech Street: DomainsByProxy.com
Tech Street: 2155 E Warner Rd
Tech City: Tempe
Tech State/Province: Arizona
Tech Postal Code: 85284
Tech Country: US
Tech Phone: +1.4806242599
Tech Phone Ext:
Tech Fax: +1.4806242598
Tech Fax Ext:
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=FLIPKART.COM
Name Server: SDNS14.ULTRADNS.BIZ
Name Server: SDNS14.ULTRADNS.COM
Name Server: SDNS14.ULTRADNS.NET
Name Server: SDNS14.ULTRADNS.ORG
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2023-04-29T12:35:33Z <<<
For more information on Whois status codes, please visit https://icann.org/epp

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accuracy. This information is provided for the sole purpose of assisting you in obtaining
information about domain name registration records. Any use of this data for any other purpose
is expressly forbidden without the prior written permission of this registrar. By submitting
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Nameservers

Name IP Address
sdns14.ultradns.biz 156.154.142.14
sdns14.ultradns.com 156.154.140.14
sdns14.ultradns.net 156.154.141.14
sdns14.ultradns.org 156.154.143.14
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